I help founders, consultants and professionals build a personal brand and LinkedIn presence that works consistently. From LinkedIn profile optimization and ghostwriting to AI chatbots, n8n automation and resume writing, working with clients across the US, Europe and India.
Most LinkedIn profiles fail for the same four reasons.
None of them have anything to do with effort or experience. They are structural problems that require structural solutions.
01
No clear positioning
The profile does not tell the right people why they should pay attention. It describes what you did, not what you do and who you do it for.
02
Content without strategy
Posting happens when inspiration strikes, not when a system says it should. Consistency collapses. Visibility never compounds.
03
No conversion mechanism
Visitors land on the profile and leave. There is no deliberate structure that moves the right person from curious visitor to active conversation.
04
Manual processes everywhere
Lead follow-up, content production and outreach are all done by hand. Time and attention are consumed by tasks that should run automatically.
What I do
Two types of work. One underlying discipline.
Some clients come for the LinkedIn profile. Some come for the automation. Most find they need both.
Visibility & Authority
LinkedIn Profile Optimization
Full profile rewrites that turn a passive CV into a client acquisition page. Personal branding built into every section , structured around what your target audience searches for and what makes them stay.
SEO-optimised headline and About section
Keywords aligned to how your ideal client searches
Experience rewritten around outcomes, not responsibilities
Profile structured to move visitors toward a clear next step
Visibility & Authority
LinkedIn Growth Strategy
End-to-end LinkedIn growth systems including profile positioning, content strategy, outreach playbooks and lead generation workflows. Built for consultants and founders who want consistent inbound, not random visibility.
Full LinkedIn audit and repositioning
Outreach playbooks and connection strategy
Lead generation workflow design
90-day growth roadmap
Visibility & Authority
LinkedIn Ghostwriting
Writing LinkedIn content in your voice, consistently. Weekly and monthly ghostwriting packages for founders, consultants and executives who want to stay visible and build authority without the blank page.
Content written in your voice and thinking style
Weekly or monthly packages
Posts built around problems your audience recognises
Consistent personal brand presence without the time cost
Visibility & Authority
Social Media Content Writing
Structured content calendars, post frameworks and brand voice development for professionals and growing businesses. Content writing for LinkedIn and other platforms , consistent, purposeful and built for your audience.
30-day content calendars with topics and formats
Brand voice documentation
Post frameworks for repeatable consistency
Multi-platform social media content writing
Visibility & Authority, Featured
Job Seeker Bundle: LinkedIn and ATS Resume
Your LinkedIn profile and ATS-optimised resume built from the same positioning strategy. Both documents tell one consistent story to recruiters, automated screening systems and hiring managers. For professionals seeking new roles, making a career switch or targeting a promotion. Delivery in 7 business days. ₹12,500.
LinkedIn headline and About section rebuilt for recruiter search
ATS-optimised resume rewrite with outcome-led, scope-forward bullets
Career gap and transition framing handled honestly and strategically
Skills section audit and keyword replacement aligned to target roles
Designing and deploying AI-powered chatbots, voicebots and virtual assistants that handle customer enquiries, qualify leads and keep conversations moving without manual effort at every interaction.
Customer chatbot and voicebot development
AI virtual assistants for internal workflows
Lead qualification automation
Integration with backend CRM and systems
Systems & Automation
Workflow Automation using n8n
Building automated workflows that connect your business tools, eliminate repetitive tasks and ensure data and processes flow reliably across your systems. Scalable automation designed for growing operations.
CRM and tool integration
Automated notifications and reporting
Data routing across platforms
Operational workflow standardisation
Systems & Automation
Email Marketing & Campaign Creation
End-to-end email marketing : newsletter writing, cold email campaigns, drip sequences and email automation. Strategy and copy built around how your clients actually think, search and decide to act.
Newsletter writing and campaign creation
Cold email sequences and outreach copy
Drip sequences and lead nurturing automation
n8n email workflow integration available
Systems & Automation
CRM & Lead Management Automation
Connecting lead capture, CRM and follow-up processes into a single automated workflow so no lead is missed and no follow-up is forgotten. Built for businesses that are growing faster than their manual processes can handle.
Lead capture to CRM automation
Triggered email follow-up sequences
Sales team notification workflows
Lead tracking and reporting systems
Systems & Automation, Specialist Service
Voice Call Audit Systems
Using AI to analyse recorded sales and support calls, surface patterns, identify objection clusters and turn everyday conversations into structured commercial insights. Built for teams that run high call volumes and want to understand what is actually working at the conversation level.
AI-powered call recording analysis and tagging
Objection pattern and conversion signal identification
Sales performance insight dashboards and reports
Customer sentiment analysis across call cohorts
Actionable recommendations for sales and support teams
Who I work with
Built for specific types of clients with specific types of problems.
Founders
Building a personal brand alongside their business. Need consistent LinkedIn presence and content without spending hours writing every week.
Consultants
Using LinkedIn as their primary client acquisition channel. Need clear positioning, consistent content and a growth system behind it.
Job Seekers and Career Switchers
Professionals who need their profile to communicate their value clearly and attract the right opportunities faster.
Growing Businesses
Teams spending too much time on manual processes. Need reliable workflow systems and lead management infrastructure that scales.
Executives
Senior professionals who want to build thought leadership on LinkedIn but need a ghostwriter who can match their voice and depth of expertise.
Agencies and Freelancers
Looking for consistent content production or automation systems to streamline client delivery workflows and reduce operational overhead.
How I work
The same operational discipline that shaped 18 years inside global organisations.
01
Understand your situation and goals
Every engagement begins with a clear picture of what you are trying to achieve and who you are trying to reach. Generic strategy produces generic results.
02
Design a system, not a one-off deliverable
Whether it is a LinkedIn profile, a content calendar or an automation workflow, the goal is always to build something that continues to work after the engagement ends.
03
Execute with structure and clear timelines
Communication is clear. Timelines are respected. Deliverables are tied to outcomes, not just completed tasks.
04
Build for consistency, not one-time performance
Visibility and operational efficiency are both the result of deliberate system design. The work is built to produce consistent outcomes, not lucky ones.
"
Most professionals do not have a visibility problem or a tools problem. They have a systems problem.
Prapti Ganguly, LinkedIn Growth, AI Automation and Content Systems Specialist
Work Portfolio, 2025 to 2026
What the work actually looks like, and why it works.
Three examples from active client work. Each one shows not just what changed, but the strategic reasoning behind every decision, because understanding the why is what separates a rewrite from a repositioning.
LinkedIn Profile Optimisation
B2B Technology, GTM and Market Intelligence Leader
Subhajit Kumar · B2B Technology and Market Intelligence · India and Global Markets · 19+ years
What was restructured
Banner leads with a single positioning statement: "Turning Market Intelligence into Commercial Traction", communicating his professional thesis and commercial focus before a visitor reads a word
Headline rebuilt as a clear authority statement: B2B Technology, GTM and Market Intelligence Leader, qualified by 19+ years across IDC, Panduit, UKIBC and GLG. No generic job title, just specific commercial positioning.
About section opens with an industry problem statement that immediately qualifies the right reader and disqualifies the wrong one
Featured section repurposed as an authority layer, with original articles demonstrating expertise rather than just claiming it
Strategic insight
"Most B2B profiles describe what someone has done. This profile now communicates what someone gets when they work with him."
The banner problem: Most professionals leave their banner blank or generic. A banner that leads with "Turning Market Intelligence into Commercial Traction" tells any visitor exactly what they are getting within three seconds of landing on the profile.
The headline logic: A headline that names the domain (B2B Technology and Market Intelligence), the role level (Leader) and the credibility proof (19+ years across named organisations) gives search engines and human visitors the same signal: this person knows this space deeply.
The About section principle: Opening with a problem statement creates instant relevance. The reader self-identifies. The profile earns attention before asking for time.
LinkedIn Profile Optimisation
2x Founder, ET 40 Under 40, B2B Sales Leader, AI Image Training Labs
Jay (Jagmohan) Garg · Gurugram, Haryana · 8,000 plus followers
What was restructured
Banner leads with third-party credibility: Forbes, DGEMS 2023, D Globalist. Authority is established before the visitor reads a word of copy.
Headline layers three signals into a single line: role identity, recognition (ET 40 Under 40) and current venture. Maximum information density with zero wasted words.
Featured section carries live social proof with pinned posts showing 155, 156 and 321 reactions, demonstrating active engagement rather than passive presence
Profile structured to do active inbound attraction, not passive existence. Over 8,000 followers confirms the system is working.
Strategic insight
"Authority should be visible before someone chooses to read. The banner earns trust in the first three seconds."
The credibility-first principle: When a profile opens with third-party recognition, the visitor applies a credibility filter before reading anything. They engage with the rest of the profile differently. That is not vanity. It is conversion strategy.
The follower count signal: 8,044 followers is not just a number. For a founder in B2B sales, it signals that his thinking attracts real attention. That social proof reduces the friction of trusting someone you have never met.
The featured section logic: Pinned posts with high engagement prove that the person behind the profile generates genuine interest. That is the difference between a professional looking for work and an authority people follow.
CV and Resume Transformation
Senior Quality Manager, Food and Beverage, 18 Plus Years Experience
Identity withheld for confidentiality · Som Distilleries / Bira 91 / SABMiller background
The core problem
18 years of genuine senior expertise was completely invisible behind plain text, generic phrasing and responsibility-focused bullets
The original document read like a job description: what the role required, not what this person delivered.
No ATS optimisation, no visual hierarchy, no competency framework. The market could not read what was already there.
Strategic insight
"The career was strong. The presentation was weak. The work was not rebuilding the experience. It was rebuilding how the market reads it."
The ATS reality: Most executive CVs are disqualified before a human sees them. ATS systems scan for specific keywords, structure and formatting. A resume that reads beautifully to a person but fails a keyword scan never reaches the shortlist.
The responsibility trap: Bullets that start with "oversees," "manages" and "coordinates" describe a role, not a person. Recruiters need to see scope, scale and impact.
The competency grid principle: A structured core competency grid makes a resume ATS-friendly and human-readable simultaneously. It signals that the candidate understands how their expertise is organised.
BeforeOriginal
Format
Plain text. No visual hierarchy. Generic paragraph summary that could describe any quality professional anywhere.
Experience bullets
Responsibilities only. Describes the job, not the person. Scope and scale buried or absent.
Competencies
No structured section. Expertise embedded and invisible inside generic paragraphs.
Career achievements
Mentioned incidentally. Double promotion in 7 years and the Bira Technical Centre not positioned as career-defining work.
AfterATS-Optimised Executive
Format
Designed layout with clear typographic hierarchy. Professional photo. Branded executive header. Recruiters can navigate and extract in under 30 seconds.
Experience bullets
Outcome-led with scope front and centre. Same facts, entirely different impression. Scale and business impact foregrounded on every entry.
Competencies
18-cell core competency grid covering End-to-End Lab Operations, ISO 9001, HACCP, GMP, Change Control, Trackwise Deployment and more. ATS-friendly and human-scannable simultaneously.
Career achievements
Dedicated Selected Achievements section. Bira Technical Centre positioned as a multi-site governance framework covering 4 brewery locations. Double promotion in 7 years foregrounded.
The outcome
The same career. The same experience. Read entirely differently by every recruiter, hiring manager and ATS system it reaches.
Client recommendations
What clients say about the work.
Verified LinkedIn recommendations from clients across LinkedIn optimisation, ghostwriting and automation projects.
"
She exceeded expectations across the board. On the chatbot side, she did not just build something functional. She took the time to understand our workflow, asked the right questions, and delivered a solution that was genuinely tailored to how we operate. On LinkedIn, she approached it like a strategist, not just a profile editor. She reworked our positioning, tightened our messaging, and built an outreach framework that felt authentic and actually generated conversations. The difference before and after was noticeable.
Jay Garg
ET 40 Under 40, 2x Founder, B2B Sales Leader
April 2026 · LinkedIn Recommendation
"
What stood out immediately was her structured approach to understanding our ideal customer profile, positioning, and messaging. Instead of simply optimising the profile, she focused on aligning the narrative with the audience we actually wanted to attract. Her guidance helped streamline our LinkedIn presence, clarify our ICP, and bring more consistency to how we present our services and communicate with prospects. Prapti combines strong operational thinking with a practical understanding of how LinkedIn can be used strategically for business development.
Subhajit Kumar
B2B Technology, GTM and Market Intelligence Leader
April 2026 · LinkedIn Recommendation
"
Prapti consistently demonstrated a strong, structured approach to solving operational problems by designing clear, scalable processes that improved efficiency and execution across the team. She partnered closely with recruiters and cross-functional stakeholders to ensure new workflows were practical, well-adopted, and impactful. Her ability to combine thoughtful process design with strong collaboration played a key role in elevating how work got done.
Gargi Dutta
Business Strategy and Growth, direct manager
April 2026 · LinkedIn Recommendation
Free Profile Analyser
Ten questions. A clear picture of where your LinkedIn profile actually stands.
Most professionals have no honest read on why their LinkedIn is not producing results. This diagnostic is built around the five dimensions that determine whether a profile generates opportunities or sits quietly doing nothing.
Question 1 of 10Visibility
When you look at your LinkedIn profile views over the past 30 days, how would you describe the trend?
How often do people from your target audience (the clients, employers, or collaborators you want to reach) actually find and visit your profile?
If someone from your target audience landed on your profile right now with no prior knowledge of you, how long would it take them to understand exactly what you do and who you help?
When you describe your professional value, including what you do and the outcomes you create, how consistent is that message across your LinkedIn headline, About section, and experience?
When someone who does not know you views your profile, how credible and authoritative does it feel relative to others at your level in your field?
Thinking about how your career achievements, results and expertise are represented on your profile: how well does it reflect the actual impact you have had in your career?
How would you describe your current LinkedIn content presence, including the posts, articles, or commentary you publish?
When someone visits your LinkedIn profile, how clear is the next step they should take to engage with you or your work?
In the past 90 days, how many unsolicited inbound opportunities (connection requests, enquiries, collaboration offers, or job leads) have come to you directly through LinkedIn?
Overall, how satisfied are you with what LinkedIn is currently delivering for your professional goals: visibility, opportunities, clients, or career advancement?
0/ 100
Your profile diagnosis
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